5 steps to build more leads with outsourced telemarketing

The easy way to outsource your sales team

One of the biggest issues for businesses is finding qualified leads. The grunt work required to find these is a big hurdle to overcome and businesses find themselves left with a choice.

On one hand you can invest in employing more staff to find leads. This has its drawbacks as you need to invest time and money in recruiting and training new staff to undertake this sometimes unrewarding work. As well as this you face rising labor, superannuation and workers compensation insurance costs.

The other side of the coin is that you can explore outsourcing this function to cheap international sources. This still leaves you to deal with the ongoing training and supervision of these workers as well as any potential contractor turnover issues.

So which is the lesser of the two evils?

There is a third option.

One of the services that we provide is intelligent telemarketing outsourcing. The service involves three steps.

Step 1

We find potential customers as well as identifying exactly when they are most likely to be receptive to getting a call from your business. To find out more about this part of our service read out post about Targeted Prospects.

Step 2

Now that you know who to call, you need a quick method to show your outsourced telemarketing team what to say to your ideal customer.

This is achieved through our dynamic scripting engine that develops the customized script for the telemarketers to deliver to your leads. What they say, to whom and when will be determined in advance by your businesses.

This means that the message being delivered to your leads is not only in line with your company values but it allows you to maintain complete control of the outgoing message that you are putting out into the marketplace.

This intelligent means of outsourced telemarketing also ensures that turnover of your team is not an issue as a new member is presented with a targeted list to call and exactly what to say leaving no room for error.

Step 3

With the Lumen system in place now you are able to quickly and easily monitor the performance if your investment through a simple and intuitive dashboard that is displayed within your CRM.

You will have complete visibility of the number of calls being made, the time of those calls and the result of those calls making it easy to identify what, if any, areas of the lead generation process you need to spend your time refining and improving.

Step 4

As new leads generated from your telemarketing efforts start making their way through your sales pipeline, you will be able to measure the return on your investment.

This information again is presented to you in a clear dashboard whereby you will be able to identify the number and value of new customers that began their interaction with your business from a call made by your outsourced telemarketing team.

You will now be able to combine this new information with the information that you gathered in Step 3 above and continue to refine your spiel and targeting until the desired return on investment is achieved.

Step 5

You will now have a telemarketing service that you can scale. From all the steps above your business has now determined that with an $X investment in outsourced telemarketing, you are able to achieve a $X+$X return from this investment.

As you are able to add new members to your outsource telemarketing team without any further investment in training and development, you have now built a scalable, automated feature of your business. All that is left for you to do is add additional telemarketers with the confidence that you know exactly what return your business will get from that additional investment.

Ilan Gross

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