Lumen Launchpad AU: Free 3-Month Sales Strategy & CRM Coaching
Lumen Launchpad provides 3 months of intensive, hands-on business coaching for new IT startups ready to scale their product, sales execution, and customer acquisition. Receive 2 personalized advisory sessions per week—100% pro bono.
What You Get: Comprehensive 3-Month Program
3-Month Pro Bono Coaching
Receive 2 personalized, high-impact business coaching sessions per week dedicated to refining your value proposition, accelerating deal cycles, and removing sales bottlenecks.
Comprehensive CRM Strategy
Benefit from our industry-proven CRM methodology to organize inbound leads, automate multi-touch follow-ups, and track sales pipeline velocity with absolute clarity.
Executive Mentorship & Support
Our seasoned consultants work hand-in-hand with founders to align product messaging with market demand, ensuring your sales and marketing efforts convert into recurring revenue.
Bespoke Operational Guidance
Actionable, founder-specific guidance tailored to the real commercial hurdles of early-stage tech ventures, rather than generic corporate boilerplate.
Who Should Apply?
New IT Startups
Early-stage software and technology companies that have completed core product development and need an aggressive go-to-market plan.
Sales-Ready Companies
Startups poised to begin commercial outreach that need a structured, repeatable sales playbook to close early lighthouse accounts.
Growth-Oriented Teams
Founding teams committed to integrating best-in-class CRM discipline, pipeline accountability, and consultative selling habits from day one.
Core Pillars of the Program
100% Pro Bono (Zero Cost)
Fully funded by Lumen Business Solutions as a community reinvestment to foster homegrown software innovation across Australasia.
Battle-Tested Methodologies
Learn and implement recognized commercial sales frameworks including BANT, SPIN Selling, Challenger, and Sandler techniques adapted for software sales.
Seamless CRM Integration
Architect and implement a customer relationship management framework tailored to your product delivery cadence and customer lifetime value.
High-Performance Sales Culture
Instill proactive outreach habits, pipeline discipline, and metric-driven operational accountability across your founding team.
How It Works: 3 Simple Steps
Free Consultation
Book an initial discovery call with our directors to discuss your product roadmap and current commercial challenges.
Evaluation Interview
We review your product readiness, team commitment, and coachability to ensure high reciprocal value during the program.
Start Coaching
Approved cohort participants begin their 3-month coaching schedule within 2 weeks of acceptance.
Frequently Asked Questions
Yes. There are zero hidden fees, subscriptions, or equity demands. Lumen funds this initiative to give back to the tech startup ecosystem in Australia and Australia.
You should have a working prototype, MVP, or completed software product. The coaching focuses specifically on commercialization, sales strategy, customer acquisition, and CRM implementation.
Founders should expect two 60-minute strategy sessions per week, along with approximately 3-5 hours of practical implementation work executing the agreed sales activities between sessions.
Sessions are conducted virtually via secure video conference, with in-person sessions available at our Auckland (Ponsonby) and Sydney (Zetland) offices.
Ready to Scale Your Startup's Sales Engine?
Schedule an introductory consultation with our senior advisory team to assess your startup's eligibility for the 3-month pro bono coaching cohort.