Ilan Gross 
How to Grow your Enterprise business with Learning and Listening Organisations in Uncertain Environments In an era where business landscapes evolve at an unprecedented pace, the ability to adapt and innovate becomes crucial. This is where the principles of learning and listening organisations, as exemplified by Lumen, play a pivotal role. By embracing these concepts, … Read more
In an era where artificial intelligence (AI) seamlessly integrates into our daily operations, the recent Air Canada chatbot incident serves as a crucial wake-up call. This situation, where a chatbot’s flawed advice led to a costly legal judgment against Air Canada, highlights the latent risks AI poses to enterprises. It underscores why robust AI governance … Read more
In the realm of business success, much is made of the strategies that lead companies to triumph. Yet, there’s a less told but equally important story: the significant costs of bad business and CRM strategies. At Lumen, with 25 years at the forefront of CRM consulting, we’ve witnessed firsthand the repercussions of strategic missteps and the critical importance of getting it right.
Navigating Age Diversity in the Workplace: Insights and Solutions Introduction: Recent analysis by Yahoo Finance, based on a report by the London School of Economics and Political Science and Protiviti, highlights a challenging aspect of modern workplaces: larger age gaps between managers and employees correlate with decreased productivity levels. This piece explores the nuances behind … Read more
Blog Book a Free Consultation Introduction CRM (Customer Relationship Management) consulting has emerged as a cornerstone for businesses aiming to enhance their customer engagement, streamline operations, and boost growth. This comprehensive guide dives deep into the essence of CRM consulting, offering insights, strategies, and practical advice for leveraging CRM to its fullest potential. CRM Consulting: … Read more
Shannon Phelps’s exploration of B2B content marketing strategies for high-quality lead generation is both insightful and timely. Her emphasis on content as a pivotal element in lead generation resonates strongly with our approach at Lumen. Our advanced CRM strategies, honed over 25 years of leadership in CRM consulting and sales training, further amplify the impact … Read more
Maximising CRM Strategy Impact: The Essential Role of CEO Involvement Introduction: A Quarter-Century of CRM Leadership at Lumen Business At Lumen Business, our 25 years of leadership in CRM strategy and sales training for enterprises and SMEs have provided us with unparalleled insights. Our journey through countless CRM implementations across various industries has underscored a … Read more
The difference between CRM strategy, CRM implementation, and the edge that Lumen’s approach provides, is pivotal to understanding why Lumen stands out as a leader in the field
Transforming Business Strategy and Culture through Streamlined Communication: A Commentary In the ever-evolving discourse on organisational efficiency and innovation, Marcel Schwantes’ recent article in Inc. Australia, titled “Elon Musk’s Common Sense Rule to Make You More Productive Might Actually Be a Stroke of Genius,” offers profound insights into Elon Musk’s productivity and communication strategies. This … Read more
The Significance of Efficient Meeting Frameworks in CRM and Sales Strategy In the realm of CRM consulting, especially when assisting enterprise customers to refine their CRM strategies, the significance of structuring productive meetings for sales teams cannot be overstated. Interruptions in sales and DevOps can cost more than time; they hit where it hurts: productivity. … Read more
