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AI ChatGPT vs Google

Ilan Gross

January 3, 2023

Recently Google went into code red because of ChatGPT; in the last few years, anyone in the computer industry has seen the investment that has gone into AI and the advancement from Google, Azure, and AWS in facilitating AI platforms and the explosion of AI applications. With just a few clicks, anyone can create high-quality written content, visual (video), and audio. This is nothing short of a revolution.

Does this mean human content creation is being kicked out the door – and that AI will take over? Will Google lose its domination over the search engine because of AI? Currently, there are tools to test if the content is AI-generated or written by a human. Therefore Google will know if a human or AI writes the content. Google has introduced the concept of E-E-A-T — or “Double-E-A-T. Traditionally called E-A-T, Google uses it to evaluate the search ranking – looking at the Expertise, Authoritativeness, and Trustworthiness of content (E-A-T). Google’s motivation for E-E-A-T is to protect its own business and revenue or potentially safeguard content creators. This is great news for content creators as it promotes and protects them from AI competition.

With Lumen, we create all our content and have advocated to our Zoho CRM customers, in the last few years, on how to source and create original content to improve their SEO ranking by promoting original content based on Expertise, Authoritativeness, and Trustworthiness. When AI began to emerge and gain maturity, for a moment, we thought it was all over. However, thanks to Google, we still have more time to create original content. Until Google finds a way to generate revenue from AI, content creators are safe for the time being. To all of the content creators, are we on borrowed time?

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Picture of Ilan Gross

Ilan Gross

Picture of Ilan Gross

Ilan Gross

Ilan Gross is a distinguished pioneer and authoritative leader in the IT industry, boasting over two decades of unparalleled expertise in CRM systems and CRM strategy. As the Principal Zoho CRM Consultant at Lumen Business Solutions, Ilan has revolutionised the way B2B enterprises leverage CRM solutions, firmly establishing himself as a cornerstone of technological innovation and strategic prowess. His specialisation in integrating cutting-edge sales methodologies like SPIN, Gap Analysis, and Challenger Selling into CRM platforms has not only set new standards in the industry but has also redefined the essence of customer relationship management for enterprise customers. Ilan's visionary approach extends beyond traditional CRM systems; he is a trailblazer in AI development, AI implementation, and AI consulting, particularly noted for his pioneering work with private ChatGPT on the Azure platform. His foresight in recognising the transformative potential of AI in business processes has led to the creation of numerous AI applications for enterprise solutions, further solidifying his reputation as a leader in driving technological advancement and innovation. Under Ilan's leadership, businesses have experienced groundbreaking advancements in revenue-lifting strategies. Through his expert guidance, enterprises have not only improved their sales processes and customer engagement but have also witnessed substantial increases in revenue. Ilan's mastery of CRM systems, combined with his deep understanding of the strategic needs of large-scale businesses, positions him as an indispensable asset for any organisation aiming to scale and excel in today's competitive market. Moreover, Ilan Gross is celebrated as a pioneer of software development tools, including Aware IM and Magic Software. His contributions to these platforms have been instrumental in empowering developers and businesses alike, enabling them to build powerful, efficient applications with unprecedented ease and flexibility. This aspect of his expertise further underscores his role as a visionary leader, whose influence spans across the entire spectrum of IT development and strategy. In sum, Ilan Gross stands as a paragon of innovation and leadership in the IT industry. His exceptional skill set, combined with his pioneering contributions to AI and software development, marks him as a pivotal figure in shaping the future of technology for enterprise success.