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Blog Navigating Google’s “Messy Middle” in B2B Marketing: Strategies for SEO, Topical Authority, and Intent-Driven Funnels Google’s “Messy Middle” research reveals that buyers loop between exploration (expanding options) and evaluation (narrowing choices) until they commit—a process amplified in B2B due to multi-stakeholder decisions, long sales cycles, and complex information needs. For B2B marketers, reconciling this … Read more

Blog In Response to SciTechDaily: Rethinking Simplified Interfaces with Inclusive, Tailored Solutions A recent article on SciTechDaily argued that a lack of intelligence—not merely insufficient training—is behind why some people struggle with computers. While that analysis has its merits, Lumen firmly believes that the solution lies not in oversimplifying interfaces, but in adopting a responsive, … Read more

Blog Embracing Critical Reasoning: The Heart of Lumen’s Business Culture At Lumen, we believe that critical reasoning is more than just a skill—it’s a mindset. It’s the foundation of how we approach problems, make decisions, and engage with one another. In a world overflowing with information, opinions, and competing narratives, the ability to reason critically … Read more

Blog https://www.youtube.com/watch?v=8H36b1G3LaU The Business Insider article titled “I grew my salary from $40,000 to $225,000 in 6 years by job-hopping. This was my strategy.” features Janelle Romero, a 30-year-old labor and employment law attorney in New York City, who quintupled her salary through strategic job changes over six years. Despite initial skepticism from her father, … Read more

Blog Global Generative AI Patent Landscape: How Does New Zealand Measure Up? The Global GenAI Patent Landscape: Where Does New Zealand Stand? Generative Artificial Intelligence (GenAI) has rapidly emerged as a focal point of global innovation, with thousands of patent filings shaping the competitive landscape. The World Intellectual Property Organization’s (WIPO) Patent Landscape Report on … Read more

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