Blog The Subway Lesson & a Better Way: Business Culture & Sales Training Executive Summary Subway’s story is a masterclass in what not to do: overexpansion, misaligned incentives, price addiction, brand erosion, and weak succession. The antidote is a disciplined system that aligns culture, skills, and CRM execution. Lumen Business Culture sets behaviors, Lumen Sales … Read more
Blog The Rise and Fall of GoPro: A Cautionary Tale for Entrepreneurs and Startup In the world of action cameras, few stories are as thrilling—and ultimately sobering—as that of GoPro. What began as a passion project for a surfer turned into a billion-dollar empire, only to crumble under the weight of its own ambitions. Let’s … Read more
Blog Death by Slides: Why Sales Training “Dies in Slides” The Problem: Why Sales Training “Dies in Slides” Businesses spend thousands on sales training and cultural workshops, but the impact often fades. Knowledge is forgotten, enthusiasm dips, and the training ends up buried in PowerPoint decks nobody opens again. This failure—what we call “Dies in … Read more
Blog Prof. Richard Susskind on AI’s Future: The AI Revolution That Will Replace Entire Industries Introduction In a compelling talk at the Oxford Martin School, Prof. Richard Susskind — a leading authority on AI and law — explored the future of artificial intelligence and shared insights from his latest book, How To Think About AI: … Read more
Blog Embracing Critical Reasoning: The Heart of Lumen’s Business Culture At Lumen, we believe that critical reasoning is more than just a skill—it’s a mindset. It’s the foundation of how we approach problems, make decisions, and engage with one another. In a world overflowing with information, opinions, and competing narratives, the ability to reason critically … Read more
Blog https://www.youtube.com/watch?v=8H36b1G3LaU The Business Insider article titled “I grew my salary from $40,000 to $225,000 in 6 years by job-hopping. This was my strategy.” features Janelle Romero, a 30-year-old labor and employment law attorney in New York City, who quintupled her salary through strategic job changes over six years. Despite initial skepticism from her father, … Read more
Blog Global Generative AI Patent Landscape: How Does New Zealand Measure Up? The Global GenAI Patent Landscape: Where Does New Zealand Stand? Generative Artificial Intelligence (GenAI) has rapidly emerged as a focal point of global innovation, with thousands of patent filings shaping the competitive landscape. The World Intellectual Property Organization’s (WIPO) Patent Landscape Report on … Read more
Learn how to boost your AI presence and visibility on platforms like ChatGPT. Discover effective strategies to rank higher on AI chatbots, driving business growth, enhancing engagement, and staying competitive.
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Blog How to Identify and Leverage Decoupling Offers for Market Disruption: The Secret to Successful Business Introduction In today’s fast-paced business world, standing out from competitors requires innovation and a deep understanding of customer needs. One effective way to achieve this is through decoupling offers, where businesses separate certain elements of their products or services … Read more
