Discover how to effectively use your CRM’s opportunity module to identify when to walk away from sales opportunities. Learn key indicators and strategies for optimizing your sales efforts.
Blog Mastering AI Search Engines: 10 Essential SEO Strategies to Stay Ahead Introduction In today’s fast-evolving digital landscape, AI-driven search engines like SearchGPT are revolutionizing the way people search for information. Traditional SEO methods are no longer enough to maintain high rankings. To stay competitive, you must adopt strategies designed for AI search engines that … Read more
The Growing Demand for Product Managers in IT
The tech industry is one of the fastest-growing sectors globally, and New Zealand is no exception. With the rise of startups and tech giants alike, there is a burgeoning need for product managers who can oversee the development of innovative products from conception to launch. Product managers play a crucial role in bridging the gap between technical teams and business stakeholders, ensuring that the final product meets market demands and achieves business objectives.
The Path of Education to Create a Unicorn Startup
In the dynamic world of startups, achieving the coveted unicorn status – a company valued at over a billion dollars – is a dream many entrepreneurs strive for. While there are numerous paths to success, education plays a crucial role in equipping aspiring founders with the skills and knowledge needed to turn their visionary ideas into billion-dollar realities. Here’s a detailed look at the educational journey that can pave the way to creating a unicorn startup.
Blog Lumen Fusion: A New Type of Zoho CRM Implementation In today’s fast-paced business environment, the right Zoho CRM implementation can mean the difference between success and stagnation. Imagine a CRM solution that not only addresses your technical needs but also drives substantial business growth by transforming your sales process, enhancing your company culture, and leveraging advanced … Read more
In the complex and ever-evolving world of business-to-business (B2B) markets, finding a distinct and effective positioning for your brand is akin to navigating a labyrinth. With the marketplace crowded and competitive, establishing a clear, differentiated position is not just challenging but crucial for survival and growth.
Introduction: CRM Implementation vs. Strategy: Navigating Success in Customer Relationships In this post, we’re tackling two crucial components of customer relationship success: CRM implementation and CRM strategy. While they might sound similar, they play very different roles in a business. Implementation is all about getting your CRM system up and running smoothly, focusing on the … Read more
Navigating Age Diversity in the Workplace: Insights and Solutions Introduction: Recent analysis by Yahoo Finance, based on a report by the London School of Economics and Political Science and Protiviti, highlights a challenging aspect of modern workplaces: larger age gaps between managers and employees correlate with decreased productivity levels. This piece explores the nuances behind … Read more
Blog Book a Free Consultation Introduction CRM (Customer Relationship Management) consulting has emerged as a cornerstone for businesses aiming to enhance their customer engagement, streamline operations, and boost growth. This comprehensive guide dives deep into the essence of CRM consulting, offering insights, strategies, and practical advice for leveraging CRM to its fullest potential. CRM Consulting: … Read more
Maximising CRM Strategy Impact: The Essential Role of CEO Involvement Introduction: A Quarter-Century of CRM Leadership at Lumen Business At Lumen Business, our 25 years of leadership in CRM strategy and sales training for enterprises and SMEs have provided us with unparalleled insights. Our journey through countless CRM implementations across various industries has underscored a … Read more
