Blog How James Watt’s “Horsepower” Revolutionized Sales Why James Watt’s “Horsepower” Was a Game-Changer in Selling Technology—And What Modern Businesses Can Learn James Watt is best known for revolutionizing the steam engine, but one of his greatest—and often overlooked—innovations was inventing the unit of “horsepower.” This wasn’t just a technical leap. It was a masterstroke … Read more
Blog Mastering Negotiation in B2B Sales: Lessons from Chris Voss for the Modern Sales Professional Introduction: Negotiation—The Heart of B2B Sales At Lumen Business, we believe sales excellence goes far beyond product knowledge and process. The true differentiator in B2B sales is the ability to negotiate effectively, turning complex conversations into mutually valuable partnerships. Recently, … Read more
Blog What B2B Can Learn from Burger King’s “Mouldy Whopper” Campaign What B2B Can Learn from Burger King’s “Mouldy Whopper” Campaign When Burger King revealed the “Mouldy Whopper”—a raw, unfiltered look at their product naturally decaying—the world paid attention. This was more than a marketing stunt. It was a strategic masterclass in understanding what matters … Read more
Blog Navigating Google’s “Messy Middle” in B2B Marketing: Strategies for SEO, Topical Authority, and Intent-Driven Funnels Google’s “Messy Middle” research reveals that buyers loop between exploration (expanding options) and evaluation (narrowing choices) until they commit—a process amplified in B2B due to multi-stakeholder decisions, long sales cycles, and complex information needs. For B2B marketers, reconciling this … Read more
Blog Five Traits of Highly Effective Teams: How to Implement Them with Lumen Fusion Introduction In today’s fast-paced business world, the effectiveness of your team can be the difference between thriving and merely surviving. Highly effective teams drive innovation, boost productivity, and accelerate growth. According to Sarah Elk in her Forbes article, “The 5 Traits … Read more
Welcome to Lumen Fusion’s Effectiveness Framework for your Zoho CRM implementation. This innovative approach transforms how you measure and enhance customer relationships, sales growth, user adoption, and ROI. It’s more than metrics—it’s the “why” behind your numbers.
Blog Introduction When it comes to buying CRM software, businesses often have two primary motivations: saving money and efficiency or being effective. While both approaches have their merits, they differ in their focus and objectives. The Saving Money and Efficiency approach is the overwhelmingly dominate one. It is understandable as it is easier to explain, … Read more
In the competitive world of B2B marketing, the quest for high-converting content often leads businesses to seek out top-tier freelance writers. While the allure of hiring a high-end writer is strong—given their ability to craft content that resonates deeply with customers and converts—the cost ($700 for 1,000 words and above) can be prohibitive. Moreover, relying heavily on a single or a few expensive freelancers can pose risks to consistency and sustainability. But what if there was a more effective strategy that aligns with your business objectives without breaking the bank?
In the complex and ever-evolving world of business-to-business (B2B) markets, finding a distinct and effective positioning for your brand is akin to navigating a labyrinth. With the marketplace crowded and competitive, establishing a clear, differentiated position is not just challenging but crucial for survival and growth.
In navigating the complex journey from theoretical understanding to practical application, Lumen emerges as a pivotal partner for businesses aiming to leverage Jordan Peterson’s insights. Here’s a quick recap of our strategic approach:
