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SEO training: Executive & Hands On – Part 1 of 3

Ilan Gross

October 26, 2015

We train people to become practically competent for SEO using two training paths - 'Executive' and 'Hands-On'

In our earlier post about the current state of SEO we outlined how changes in search engine algorithms have dramatically shifted the SEO goal posts.

If that post covered some of the ‘what?’ of SEO, this post will outline the ‘how?’.  More specifically, we will outline how we go about SEO training with our clients.

The Lumen SEO approach

The whole process is informed by our philosophy that SEO needs to be a process integrated across all of a company’s business activates.  This is reflected in the way our SEO service is strongly connected to our CRM, account management,  email marketing, marketing automation, and web development services.

We are unique in that we approach these as all parts of the same sales machine – each one having an interplay with the other. This synergy is what makes our SEO a revenue enhancing exercise.

Our approach is also shaped by our experience that it is often more practical and economical for businesses to have consultants act as a guide, as opposed to completely outsourcing all of the work.

We see the best results when we develop long term partnerships with business – helping them grow using a range of digital/software tools.  The result is a hybrid system when the client controls how much work is done by us and how much is done in-house.  Our aim is to help a business become independent in its operations by imparting knowledge.

Two paths for SEO training

The skills and knowledge needed to effectively deal with SEO differs depending on the role a person has in a company. That being said, we believe that because of the recent changes to our digital world it is important for everyone in a company to understand how SEO effects operations.

This is especially the case for management. SEO is no longer something that sits in the ‘nice-to-have” list. Solid SEO strategy is vital for a company to have successful digital operations, and managers and executives need to apply their skills to this effort.

We run two paths of training, both tailor made to suit the unique needs of executives and implementers.

An Operations manager or COO may need to know they ways SEO is relevant in a businesses wider sales strategy, but probably does not need to know the technical aspects of creating an effective blog post. On the other hand this may be a vital skill for a Marketing Assistant to know.

The first path is ‘Executive SEO’.  This is tailored to teach executives how to built, evaluate and execute good SEO strategy. It is to help executives to understand how to factor SEO into their decision making.  The Executive SEO lesson structure is usually is comprised of two three hour lessons.

The second path is ‘Hands-On SEO’.  This training path is for the people at the coal face – the implementers.  It is for the people creating content, (emails, blogs, webpages and newsletters)  – the ones who will have their fingers on the. The training are divided into four three hour sessions.

The next posts in our series ‘SEO training: Executive & Hands On’ we will outline the training for both paths.

If you are interested in finding out how your business can develop its website performance then contact us anytime for a free consultation.

Contact Lumen Today

Contact us now to learn more about our innovative approach and how we can help you achieve your business goals.

Picture of Ilan Gross

Ilan Gross

Picture of Ilan Gross

Ilan Gross

Ilan Gross is a distinguished pioneer and authoritative leader in the IT industry, boasting over two decades of unparalleled expertise in CRM systems and CRM strategy. As the Principal Zoho CRM Consultant at Lumen Business Solutions, Ilan has revolutionised the way B2B enterprises leverage CRM solutions, firmly establishing himself as a cornerstone of technological innovation and strategic prowess. His specialisation in integrating cutting-edge sales methodologies like SPIN, Gap Analysis, and Challenger Selling into CRM platforms has not only set new standards in the industry but has also redefined the essence of customer relationship management for enterprise customers. Ilan's visionary approach extends beyond traditional CRM systems; he is a trailblazer in AI development, AI implementation, and AI consulting, particularly noted for his pioneering work with private ChatGPT on the Azure platform. His foresight in recognising the transformative potential of AI in business processes has led to the creation of numerous AI applications for enterprise solutions, further solidifying his reputation as a leader in driving technological advancement and innovation. Under Ilan's leadership, businesses have experienced groundbreaking advancements in revenue-lifting strategies. Through his expert guidance, enterprises have not only improved their sales processes and customer engagement but have also witnessed substantial increases in revenue. Ilan's mastery of CRM systems, combined with his deep understanding of the strategic needs of large-scale businesses, positions him as an indispensable asset for any organisation aiming to scale and excel in today's competitive market. Moreover, Ilan Gross is celebrated as a pioneer of software development tools, including Aware IM and Magic Software. His contributions to these platforms have been instrumental in empowering developers and businesses alike, enabling them to build powerful, efficient applications with unprecedented ease and flexibility. This aspect of his expertise further underscores his role as a visionary leader, whose influence spans across the entire spectrum of IT development and strategy. In sum, Ilan Gross stands as a paragon of innovation and leadership in the IT industry. His exceptional skill set, combined with his pioneering contributions to AI and software development, marks him as a pivotal figure in shaping the future of technology for enterprise success.