Blog Introduction Over the years we have seen that, when companies launch new products, some of those products end up unsuccessful. The question becomes: “What makes a successful product or an unsuccessful product?”. We start by defining what is a successful new product. Most companies go with a objective definition of ROI by measuring sales … Read more
Blog Introduction Unlike any other software implementation, a CRM implementation can fail structurally if not done correctly. It can also fail to live up to expectations if not utilised properly. At Lumen, we spend countless hours thinking about how to rectify these failures for our customers. One of the biggest questions we think people need … Read more
Blog Introduction Unlike what many people believe, listening is a skill, and like all skills it requires dedication and discipline to get good at it. However, because it’s not a tangible skill that can be objectively measured, mastery of it becomes much more challenging. Also, the difference between the skilled and unskilled is much wider … Read more
Blog Introduction I mostly I write about the benefit of implementing Zoho CRM to business. In this article we will talk about the potential downsides from digitising your business. Everything comes with trade-off’s. When it comes to technologies like Zoho, CRM is no different. The invention of watches and clocks gave us the benefits of much … Read more
Blog Introduction This blog explores the vital link between business processes and culture, drawing on our extensive experience with numerous CRM implementations. We examine how management strategies and cultural values deeply influence every part of a business, from sales strategies to customer relationships. Join us as we reveal the intricate connection between structured operations and … Read more
