Blog Introduction Over the years we have seen that, when companies launch new products, some of those products end up unsuccessful. The question becomes: “What makes a successful product or an unsuccessful product?”. We start by defining what is a successful new product. Most companies go with a objective definition of ROI by measuring sales … Read more
Blog Introduction Unlike any other software implementation, a CRM implementation can fail structurally if not done correctly. It can also fail to live up to expectations if not utilised properly. At Lumen, we spend countless hours thinking about how to rectify these failures for our customers. One of the biggest questions we think people need … Read more
Blog Introduction Unlike what many people believe, listening is a skill, and like all skills it requires dedication and discipline to get good at it. However, because it’s not a tangible skill that can be objectively measured, mastery of it becomes much more challenging. Also, the difference between the skilled and unskilled is much wider … Read more
Blog Introduction I mostly I write about the benefit of implementing Zoho CRM to business. In this article we will talk about the potential downsides from digitising your business. Everything comes with trade-off’s. When it comes to technologies like Zoho, CRM is no different. The invention of watches and clocks gave us the benefits of much … Read more
Blog One of the more interesting contributors to business failure is inability to intellectualise business reality and market conditions. What is AI Presence & Visibility? Intellectualisation of business reality is one of the key factors of a successful CEO without which, change will not made based on facts and reality. And that is a sure way to … Read more
Blog Introduction This blog explores the vital link between business processes and culture, drawing on our extensive experience with numerous CRM implementations. We examine how management strategies and cultural values deeply influence every part of a business, from sales strategies to customer relationships. Join us as we reveal the intricate connection between structured operations and … Read more
Blog One of the key pillars in Zoho CRM is knowing when your customers visit your website Zoho CRM offers remarkable feedback for you, so you know when your customer is visiting your website. One of the great benefits of that is you can easily identify what products they are interested in and you can … Read more
Blog The journey from being responders to actively driving change The business environment has changed dramatically over the last few of decades. In many ways businesses have been given the ability to be much more competitive. Businesses now have more tools to use to differentiate their service from their competitors. However many companies are yet … Read more
Blog One Secret to a Successful CRM: Why Certain KPI Spells Disaster for Your Sales Team Is there a key symptom of a failing CRM? One that leads to an underperforming sales team? The question above is one we get asked time and time again, and after years of installing and driving CRM systems, we … Read more
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