In the complex and ever-evolving world of business-to-business (B2B) markets, finding a distinct and effective positioning for your brand is akin to navigating a labyrinth. With the marketplace crowded and competitive, establishing a clear, differentiated position is not just challenging but crucial for survival and growth.
Introduction: CRM Implementation vs. Strategy: Navigating Success in Customer Relationships In this post, we’re tackling two crucial components of customer relationship success: CRM implementation and CRM strategy. While they might sound similar, they play very different roles in a business. Implementation is all about getting your CRM system up and running smoothly, focusing on the … Read more
Inspired by recent findings reported by Newshub, this blog post delves into the critical need for New Zealand to adopt a comprehensive AI strategy to significantly enhance productivity. The original article, which highlights a potential $26 billion addition to the economy through increased digital technology use, serves as a foundation for our discussion on accelerating AI adoption across industries. For more detailed insights, read the full article here.
In navigating the complex journey from theoretical understanding to practical application, Lumen emerges as a pivotal partner for businesses aiming to leverage Jordan Peterson’s insights. Here’s a quick recap of our strategic approach:
How to Grow your Enterprise business with Learning and Listening Organisations in Uncertain Environments In an era where business landscapes evolve at an unprecedented pace, the ability to adapt and innovate becomes crucial. This is where the principles of learning and listening organisations, as exemplified by Lumen, play a pivotal role. By embracing these concepts, … Read more
In an era where artificial intelligence (AI) seamlessly integrates into our daily operations, the recent Air Canada chatbot incident serves as a crucial wake-up call. This situation, where a chatbot’s flawed advice led to a costly legal judgment against Air Canada, highlights the latent risks AI poses to enterprises. It underscores why robust AI governance … Read more
In the realm of business success, much is made of the strategies that lead companies to triumph. Yet, there’s a less told but equally important story: the significant costs of bad business and CRM strategies. At Lumen, with 25 years at the forefront of CRM consulting, we’ve witnessed firsthand the repercussions of strategic missteps and the critical importance of getting it right.
Navigating Age Diversity in the Workplace: Insights and Solutions Introduction: Recent analysis by Yahoo Finance, based on a report by the London School of Economics and Political Science and Protiviti, highlights a challenging aspect of modern workplaces: larger age gaps between managers and employees correlate with decreased productivity levels. This piece explores the nuances behind … Read more
Shannon Phelps’s exploration of B2B content marketing strategies for high-quality lead generation is both insightful and timely. Her emphasis on content as a pivotal element in lead generation resonates strongly with our approach at Lumen. Our advanced CRM strategies, honed over 25 years of leadership in CRM consulting and sales training, further amplify the impact … Read more
Maximising CRM Strategy Impact: The Essential Role of CEO Involvement Introduction: A Quarter-Century of CRM Leadership at Lumen Business At Lumen Business, our 25 years of leadership in CRM strategy and sales training for enterprises and SMEs have provided us with unparalleled insights. Our journey through countless CRM implementations across various industries has underscored a … Read more
