Welcome to Lumen Fusion’s Effectiveness Framework for your Zoho CRM implementation. This innovative approach transforms how you measure and enhance customer relationships, sales growth, user adoption, and ROI. It’s more than metrics—it’s the “why” behind your numbers.
Blog Lumen Fusion: A New Type of Zoho CRM Implementation In today’s fast-paced business environment, the right Zoho CRM implementation can mean the difference between success and stagnation. Imagine a CRM solution that not only addresses your technical needs but also drives substantial business growth by transforming your sales process, enhancing your company culture, and leveraging advanced … Read more
Blog Introduction When it comes to buying CRM software, businesses often have two primary motivations: saving money and efficiency or being effective. While both approaches have their merits, they differ in their focus and objectives. The Saving Money and Efficiency approach is the overwhelmingly dominate one. It is understandable as it is easier to explain, … Read more
Introduction: CRM Implementation vs. Strategy: Navigating Success in Customer Relationships In this post, we’re tackling two crucial components of customer relationship success: CRM implementation and CRM strategy. While they might sound similar, they play very different roles in a business. Implementation is all about getting your CRM system up and running smoothly, focusing on the … Read more
Blog Introduction CRM (Customer Relationship Management) consulting has emerged as a cornerstone for businesses aiming to enhance their customer engagement, streamline operations, and boost growth. This comprehensive guide dives deep into the essence of CRM consulting, offering insights, strategies, and practical advice for leveraging CRM to its fullest potential. Read Our Case Studies CRM Consulting: … Read more
Maximising CRM Strategy Impact: The Essential Role of CEO Involvement Introduction: A Quarter-Century of CRM Leadership at Lumen Business At Lumen Business, our 25 years of leadership in CRM strategy and sales training for enterprises and SMEs have provided us with unparalleled insights. Our journey through countless CRM implementations across various industries has underscored a … Read more
The difference between CRM strategy, CRM implementation, and the edge that Lumen’s approach provides, is pivotal to understanding why Lumen stands out as a leader in the field
Understanding the Art of Walking Away Walking away from a deal is a strategic decision. It’s not about giving up; it’s about making smart choices. This blog post aims to ensure that when you face this decision, it’s data-driven, backed by a solid business process, and clear to your sales team. We’ll cover why it’s … Read more
How AI Is Transforming CRM in 2024 and Beyond 2023 marked a pivotal year for AI technology, with the emergence of ChatGPT by OpenAI and advancements in semantic AI engines. These innovations have redefined customer relationship management (CRM) tools, propelling forward-thinking companies like Lumen into the spotlight. While OpenAI has captured the lion’s share of … Read more
Expert Predictions For CRM In 2025 As we delve into the realm of Customer Relationship Management (CRM) in 2025, it’s imperative to stay ahead of the curve with the latest trends and predictions. Our journey through a multitude of articles and expert opinions has led us to a particularly compelling vision by Sam Martin-Ross, UK … Read more
