The Ultimate Guide to a New Type of Zoho CRM Implementation with Lumen Fusion

Lumen Fusion's Effectiveness Framework

Blog Lumen Fusion: A New Type of Zoho CRM Implementation In today’s fast-paced business environment, the right Zoho CRM implementation can mean the difference between success and stagnation. Imagine a CRM solution that not only addresses your technical needs but also drives substantial business growth by transforming your sales process, enhancing your company culture, and leveraging advanced … Read more

CRM Software Selection: Efficiency or Effectiveness in CRM Implementation

Mastering CRM Strategy for Superior Account Management

Blog Introduction When it comes to buying CRM software, businesses often have two primary motivations: saving money and efficiency or being effective. While both approaches have their merits, they differ in their focus and objectives. The Saving Money and Efficiency approach is the overwhelmingly dominate one. It is understandable as it is easier to explain, … Read more

CRM Implementation vs Strategy: Navigating Success in Customer Relationships

CRM-Implementation-vs-Strategy

Introduction: CRM Implementation vs. Strategy: Navigating Success in Customer Relationships In this post, we’re tackling two crucial components of customer relationship success: CRM implementation and CRM strategy. While they might sound similar, they play very different roles in a business. Implementation is all about getting your CRM system up and running smoothly, focusing on the … Read more

The Ultimate Guide to CRM Consulting: Strategies for Business Growth by Lumen AU

CRM Consulting & Automation Experts CRM Implementation & Strategy New Zealand

Blog Introduction CRM (Customer Relationship Management) consulting has emerged as a cornerstone for businesses aiming to enhance their customer engagement, streamline operations, and boost growth. This comprehensive guide dives deep into the essence of CRM consulting, offering insights, strategies, and practical advice for leveraging CRM to its fullest potential. Read Our Case Studies CRM Consulting: … Read more

Strategic Leadership: The CEO’s Role in Elevating CRM Success & Transforming CRM Strategy

CEO involvement in CRM strategy

Maximising CRM Strategy Impact: The Essential Role of CEO Involvement Introduction: A Quarter-Century of CRM Leadership at Lumen Business At Lumen Business, our 25 years of leadership in CRM strategy and sales training for enterprises and SMEs have provided us with unparalleled insights. Our journey through countless CRM implementations across various industries has underscored a … Read more

Mastering the Strategic Decision to Walk Away from a Deal | CRM Strategy

Walk Away from a Deal CRM Strategy

Understanding the Art of Walking Away Walking away from a deal is a strategic decision. It’s not about giving up; it’s about making smart choices. This blog post aims to ensure that when you face this decision, it’s data-driven, backed by a solid business process, and clear to your sales team. We’ll cover why it’s … Read more

Lumen’s CRM Trends Analysis for 2025: Leading with Innovation

CRM Trends Analysis for 2025

How AI Is Transforming CRM in 2024 and Beyond 2023 marked a pivotal year for AI technology, with the emergence of ChatGPT by OpenAI and advancements in semantic AI engines. These innovations have redefined customer relationship management (CRM) tools, propelling forward-thinking companies like Lumen into the spotlight. While OpenAI has captured the lion’s share of … Read more

Navigating the Future of CRM: Insights for 2025 by Sam Martin-Ross

Sam-Martin-Ross

Expert Predictions For CRM In 2025 As we delve into the realm of Customer Relationship Management (CRM) in 2025, it’s imperative to stay ahead of the curve with the latest trends and predictions. Our journey through a multitude of articles and expert opinions has led us to a particularly compelling vision by Sam Martin-Ross, UK … Read more