Customers often require a unique link between their CRM and website to gather customer insights and understand their buying behaviour Over the past 12 years, Lumen has helped hundreds of enterprise customers implement Zoho CRM, and one of the challenges they commonly face is how to effectively connect their marketing and sales departments. As experts … Read more
3 typical Sales Operations Planning mistakes As someone who has worked with countless CRM systems, I’ve seen firsthand how organisations can make common mistakes with their sales process. While a new CRM system can certainly bring benefits and efficiencies, it’s important to remember that the system will only reflect what the organisation is already doing. In this article, … Read more
The scope of Market Intelligence In our opinion Market Intelligence is a more strategic understanding of the market, it includes a market understanding of your: Customers, Suppliers -supply chain, External factors could affect your business, Technology scouting And it is including a competitive understanding of your Competitors: Organisations Changes Strategy HR The process is based on analysing … Read more
Blog How to reduce turnover, and keep sales staff There are three key ways to reduce turnover and retain sales staff. Keep a team of motivated sales staff and you’ll have a team of happy sales staff. Get Inbound Leads Get Qualified Leads Ensure your staff can close the Deal easily Get Inbound leads Motivated … Read more
Blog Introduction One of the challenges facing religious people in businesses today is how to conduct their business and stay true to their faith. In Lumen, we teach Value Sales for our B2B customers. In the past few years, we’ve taught four businesses where people were religious and to our surprise, after we got to … Read more
Blog Why is key account management training important? It is common to find sales people who feel comfortable when they are face-to-face with prospects, but are unable to effectively manage multiple accounts. This problem can be even worse when staff try to develop new initiatives based on sales data. We find this phenomena leads to … Read more
Blog Why is Advanced Sales Training important? Great sales people are not born, they are trained. Most sales people operate with an unconscious competence. They have a familiarity with the product or service they sell, and with their standard customers, but many have never really developed the perspective to analyse their current methods and therefore … Read more
Blog We’ve noticed a bit of an anomaly in New Zealand: an unusually high number of Amazon Connect, Zoho SalesIQ (chat bot) and Zoho CRM have been installed. What is so significant about that combination of Amazon Connect, Zoho SalesIQ and Zoho CRM? In the beginning of 2020, we noticed some of our customers were … Read more
Blog One of the key pillars in Zoho CRM is knowing when your customers visit your website Zoho CRM offers remarkable feedback for you, so you know when your customer is visiting your website. One of the great benefits of that is you can easily identify what products they are interested in and you can … Read more
Blog Use Zoho CRM to jump at business opportunity One key challenge we see our Zoho CRM customers have is in using their sales forecasting module correctly. It is especially important in some industries as it can be a critical tool in managing accounts and sales. The sales forecasting module of Zoho CRM allows you … Read more
