Optimising B2B Brainstorming: Key Do’s and Don’ts for Effective Meetings

Brainstorming in Sales Meetings

Introduction: “In the fast-paced world of B2B sales, effective meetings are crucial. One key element for success is mastering the art of brainstorming. This blog post delves into the best practices for maximising brainstorming, understanding its capabilities and limits, and exploring how Lumen’s CRM strategy can significantly enhance this process.” Maximising Brainstorming in Sales Meetings … Read more

Who to Hire: Expert or Skilled Salesperson? Insights from Lumen Business

Who to Hire Expert or Skilled Salesperson

Transform Your Sales Force: Hiring Experts vs. Sales Professionals Choosing the Right Path for Your Sales Team In the dynamic business landscape, building a formidable sales team is key to success. The pivotal question is: should you hire experts in their fields and transform them into sales professionals, or hire skilled salespeople and develop their … Read more

Embracing Critical Thinking in a Tech-Driven World: Insights from Neil Postman

Neil-Postman-Critical-Thinking

Introduction:  Imagine a world where technology guides every choice. This is the ‘technopoly’ Neil Postman predicted—a society driven by technology over human values. Today, as we swim in a digital sea, Postman’s vision has become our reality, urging us to rethink our technological engagement.  Postman’s Prophetic Vision Years ago In a serene office, Postman foresaw … Read more

Inclusive CRM Training: Strategies for Modern Workplaces

inclusive CRM training

Introduction to Inclusive CRM Training In recent years, the corporate world has begun to recognise the unique learning needs of its diverse workforce. Lumen stands at the forefront of this change, offering innovative CRM training that caters to individuals with learning difficulties. Our approach ensures no employee is left behind, transforming traditional corporate training into … Read more

Recognising When Top Employees Plan to leave: Key Signs

Employees Plan to Leave

Recognising When Top Employees Plan to Leave: Key Signs At Lumen Business, our extensive experience with Customer Relationship Management (CRM) over a decade has given us deep insights into employee behaviour. We’ve observed patterns indicating when a valuable team member might be planning to leave. Here’s a distilled essence of our findings in this blog: … Read more

Zoho CRM Lessons from Joshua Bell’s Subway Serenade

zoho crm and Joshua Bell's Subway

Introduction: The story of Joshua Bell playing violin in a Washington D.C. metro station is a famous social experiment that took place in 2007. Bell, an internationally acclaimed virtuoso violinist, played incognito for about 45 minutes during morning rush hour. Despite his exceptional skill and a Stradivarius violin, most commuters hurried past without stopping to … Read more