3 common mistakes with sales operations planning

3 selling mistake with Zoho CRM implementation

3 typical Sales Operations Planning mistakes As someone who has worked with countless CRM systems, I’ve seen firsthand how organisations can make common mistakes with their sales process. While a new CRM system can certainly bring benefits and efficiencies, it’s important to remember that the system will only reflect what the organisation is already doing.  In this article, … Read more

What is the difference between Market Intelligence and Marketing Intelligence?

The scope of Market Intelligence In our opinion Market Intelligence is a more strategic understanding of the market, it includes a market understanding of your: Customers, Suppliers -supply chain, External factors could affect your business, Technology scouting And it is including a competitive understanding of your Competitors: Organisations Changes Strategy HR The process is based on analysing … Read more

Effectively Integrate SPIN, GAP and Challenger sales techniques into your Zoho CRM

sales methodologies, BANT, SPIN, GAP, Challenger, MEDDIC and Sandler to Zoho CRM implementation

Blog The Only Zoho Partner Implementing BANT, SPIN, GAP, Challenger, MEDDIC, and Sandler Techniques within Zoho CRM Integrate the following sales techniques into a Zoho CRM implementation: BANT, SPIN, GAP, Challenger, MEDDIC, and Sandler. By offering this service worldwide. Lumen Business can help businesses and Zoho partners of all sizes and industries improve their salesprocesses and … Read more

Am I using my Zoho CRM to its full potential?

Lumen Zoho CRM

Blog Maximizing the Potential of Your Zoho CRM: A Guide to Making the Most of Your Investment Zoho CRM is a powerful tool for managing customer relationships, but are you using it to its full potential? Here are a few questions to help you evaluate your implementation and make sure you’re getting the most out of … Read more

AI ChatGPT vs Google

Lumen Zoho CRM AI

Blog Recently Google went into code red because of ChatGPT; in the last few years, anyone in the computer industry has seen the investment that has gone into AI and the advancement from Google, Azure, and AWS in facilitating AI platforms and the explosion of AI applications. With just a few clicks, anyone can create … Read more

Zoho CRM for digital advertising boards | billboard

Use Zoho CRM to manage digital advertising boards

Blog Zoho CRM For Digital Advertising Boards How to use Zoho CRM with media companies providing Digital Advertising Boards – billboard The challenge: One of the challenges for any media company is having a large number of digital advertising boards. When planning or building a campaign you need to know what boards are available and … Read more

Categories CRM

Business Deals with CRM

Blog How to set up Zoho CRM Deals If there is one module in Zoho CRM that is critical for every B2B business, it is the Deal module.Why is this module key for any good CRM? After years of working with so many businesses, we have found the following questions are essential for an effective … Read more

Categories CRM

Is your Zoho CRM configured to foster innovation for your business 

Great Ideas and Innovation with Lumen Business CRM Consultant

Blog Introduction Foster business innovation underpins many business successes. One of the key questions to ask yourself before deploying Zoho CRM is whether the focus of your CRM is on efficiency or effectiveness and business innovation. What is the difference between a Zoho CRM that is configured for efficiency, versus a Zoho CRM that is … Read more

Categories CRM