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Business Strategy

Maximising B2B Lead Generation: Insights from Shannon Phelps and Lumen’s CRM Approach | B2B Content Strategy

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B2B Content Marketing Strategies with CRM strategy 1

Shannon Phelps’s exploration of B2B content marketing strategies for high-quality lead generation is both insightful and timely.  Her emphasis on content as a pivotal element in lead generation resonates strongly with our approach at Lumen. Our advanced CRM strategies, honed over 25 years of leadership in CRM consulting and sales training, further amplify the impact … Read more

Strategic Leadership: The CEO’s Role in Elevating CRM Success & Transforming CRM Strategy

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CEO involvement in CRM strategy

Maximising CRM Strategy Impact: The Essential Role of CEO Involvement Introduction: A Quarter-Century of CRM Leadership at Lumen Business At Lumen Business, our 25 years of leadership in CRM strategy and sales training for enterprises and SMEs have provided us with unparalleled insights. Our journey through countless CRM implementations across various industries has underscored a … Read more

Commentary on ‘Elon Musk’s Common Sense Rule to Make You More Productive Might Actually Be a Stroke of Genius’ – Inc. Australia’s Insightful Analysis | Business Forecast | Business Strategy | Business Culture | CRM strategy

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Elon Musk - lumen"s crm strategy

Transforming Business Strategy and Culture through Streamlined Communication: A Commentary In the ever-evolving discourse on organisational efficiency and innovation, Marcel Schwantes’ recent article in Inc. Australia, titled “Elon Musk’s Common Sense Rule to Make You More Productive Might Actually Be a Stroke of Genius,” offers profound insights into Elon Musk’s productivity and communication strategies. This … Read more

The Cost of Interruptions in Sales & DevOps: Identifying and Solving Productivity Blockers

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The Cost of Interruptions in Sales

The Significance of Efficient Meeting Frameworks in CRM and Sales Strategy In the realm of CRM consulting, especially when assisting enterprise customers to refine their CRM strategies, the significance of structuring productive meetings for sales teams cannot be overstated. Interruptions in sales and DevOps can cost more than time; they hit where it hurts: productivity. … Read more

Is charisma a requirement for leadership? Insights for Sales Managers and CEOs | CRM Strategy and Consulting

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Charisma a Requirement for Leadership

Leadership Beyond Charisma: Lumen Business’s Formula for High-Performance Teams Redefining Effective Leadership In the quest for exceptional leadership, especially within sales and executive roles, the emphasis often falls on charisma. However, Lumen Business, a pioneer in CRM Consulting and Sales Training for over 25 years, proposes a more holistic and inclusive approach. Leadership, according to … Read more

Nurturing Loyalty: Recognising and Addressing Signals of Disloyal Employee

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Identifying Signals of Potential Disloyal Employee

In the quest for excellence within B2B sectors, the composition of a sales team is critical. Skill and loyalty are the twin pillars and the foundation for success. Through advanced CRM strategies and AI-driven insights, we’ve identified not just the hallmarks of high performance but also the red flags of disloyalty. Early detection and strategic … Read more

Mastering the Strategic Decision to Walk Away from a Deal | CRM Strategy

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Walk Away from a Deal CRM Strategy

Understanding the Art of Walking Away Walking away from a deal is a strategic decision. It’s not about giving up; it’s about making smart choices. This blog post aims to ensure that when you face this decision, it’s data-driven, backed by a solid business process, and clear to your sales team. We’ll cover why it’s … Read more

Navigating the Future of CRM: Insights for 2025 by Sam Martin-Ross

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Sam-Martin-Ross

Expert Predictions For CRM In 2025 As we delve into the realm of Customer Relationship Management (CRM) in 2025, it’s imperative to stay ahead of the curve with the latest trends and predictions. Our journey through a multitude of articles and expert opinions has led us to a particularly compelling vision by Sam Martin-Ross, UK … Read more

The Lesson from Herbert Dow, the Monopoly Breaker: Embracing Change with CRM strategy and Sales Expertise

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The Lesson from Herbert Dow

Embracing Strategy Change: Mastering Tough Decisions with Lumen’s Expertise In the dynamic world of sales and CRM strategy, admitting and rectifying a flawed strategy is a daunting task, especially for CEOs. It’s a challenge that extends beyond mere business acumen; it demands a profound readiness to embark on what is often a very hard path. … Read more

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