Embracing Strategy Change: Mastering Tough Decisions with Lumen’s Expertise In the dynamic world of sales and CRM strategy, admitting and rectifying a flawed strategy is a daunting task, especially for CEOs. It’s a challenge that extends beyond mere business acumen; it demands a profound readiness to embark on what is often a very hard path. … Read more
In B2B sales, prioritizing effectively is crucial. Mark Twain, with his unique blend of humor and insight, said, “If it’s your job to eat a frog, do it first thing in the morning. And if you must eat two frogs, start with the biggest.” This quirky advice offers deep lessons for sales professionals and CRM … Read more
Introduction: B2B Sales Operations Planning (SOP) is key to growth. It’s complex and filled with subtle challenges. Our blog takes a fresh look, focusing on each Deal in SOP. We dive deep into each sale, understanding when and why issues happen. This insight lets businesses quickly adapt and thrive in competitive markets. We’ll show how … Read more
Introduction: The story of Joshua Bell playing violin in a Washington D.C. metro station is a famous social experiment that took place in 2007. Bell, an internationally acclaimed virtuoso violinist, played incognito for about 45 minutes during morning rush hour. Despite his exceptional skill and a Stradivarius violin, most commuters hurried past without stopping to … Read more
3 typical Sales Operations Planning mistakes As someone who has worked with countless CRM systems, I’ve seen firsthand how organisations can make common mistakes with their sales process. While a new CRM system can certainly bring benefits and efficiencies, it’s important to remember that the system will only reflect what the organisation is already doing. In this article, … Read more
Blog Maximizing the Potential of Your Zoho CRM: A Guide to Making the Most of Your Investment Zoho CRM is a powerful tool for managing customer relationships, but are you using it to its full potential? Here are a few questions to help you evaluate your implementation and make sure you’re getting the most out of … Read more
Blog What is AI Presence & Visibility? AI-powered Zoho CRM is gaining importance from Zoho. Although AI has been applied across the CRM industry and Zoho CRM in particular, we are at the beginning of the journey. As we progress, over time, ZIA Zoho CRM AI will become more sophisticated and provide huge benefits to … Read more
Blog Zoho CRM For Digital Advertising Boards How to use Zoho CRM with media companies providing Digital Advertising Boards – billboard The challenge: One of the challenges for any media company is having a large number of digital advertising boards. When planning or building a campaign you need to know what boards are available and … Read more
Blog How to set up Zoho CRM Deals If there is one module in Zoho CRM that is critical for every B2B business, it is the Deal module.Why is this module key for any good CRM? After years of working with so many businesses, we have found the following questions are essential for an effective … Read more
Blog Introduction Foster business innovation underpins many business successes. One of the key questions to ask yourself before deploying Zoho CRM is whether the focus of your CRM is on efficiency or effectiveness and business innovation. What is the difference between a Zoho CRM that is configured for efficiency, versus a Zoho CRM that is … Read more
