Embracing Strategy Change: Mastering Tough Decisions with Lumen’s Expertise In the dynamic world of sales and CRM strategy, admitting and rectifying a flawed strategy is a daunting task, especially for CEOs. It’s a challenge that extends beyond mere business acumen; it demands a profound readiness to embark on what is often a very hard path. … Read more
In B2B sales, prioritizing effectively is crucial. Mark Twain, with his unique blend of humor and insight, said, “If it’s your job to eat a frog, do it first thing in the morning. And if you must eat two frogs, start with the biggest.” This quirky advice offers deep lessons for sales professionals and CRM … Read more
Introduction: When building a high-performing sales team, businesses often grapple with a key decision: should they hire experienced industry insiders or seek fresh perspectives from other sectors? This blog examines the advantages and disadvantages of each approach, providing insights to help you make an informed choice that aligns with your business objectives. Hiring Industry Veterans: … Read more
The Strategic Advantage of Hiring Sales Talent from the Competition Introduction: In today’s fiercely competitive business landscape, companies continually seek strategic advantages to stay ahead. One critical area of focus is the hiring of sales professionals. An increasingly popular, yet complex strategy involves recruiting sales talent from competing organizations. This approach not only promises numerous … Read more
Introduction: B2B Sales Operations Planning (SOP) is key to growth. It’s complex and filled with subtle challenges. Our blog takes a fresh look, focusing on each Deal in SOP. We dive deep into each sale, understanding when and why issues happen. This insight lets businesses quickly adapt and thrive in competitive markets. We’ll show how … Read more
Introduction: The story of Joshua Bell playing violin in a Washington D.C. metro station is a famous social experiment that took place in 2007. Bell, an internationally acclaimed virtuoso violinist, played incognito for about 45 minutes during morning rush hour. Despite his exceptional skill and a Stradivarius violin, most commuters hurried past without stopping to … Read more
Customers often require a unique link between their CRM and website to gather customer insights and understand their buying behaviour Over the past 12 years, Lumen has helped hundreds of enterprise customers implement Zoho CRM, and one of the challenges they commonly face is how to effectively connect their marketing and sales departments. As experts … Read more
3 typical Sales Operations Planning mistakes As someone who has worked with countless CRM systems, I’ve seen firsthand how organisations can make common mistakes with their sales process. While a new CRM system can certainly bring benefits and efficiencies, it’s important to remember that the system will only reflect what the organisation is already doing. In this article, … Read more
The scope of Market Intelligence In our opinion Market Intelligence is a more strategic understanding of the market, it includes a market understanding of your: Customers, Suppliers -supply chain, External factors could affect your business, Technology scouting And it is including a competitive understanding of your Competitors: Organisations Changes Strategy HR The process is based on analysing … Read more
Blog How to reduce turnover, and keep sales staff There are three key ways to reduce turnover and retain sales staff. Keep a team of motivated sales staff and you’ll have a team of happy sales staff. Get Inbound Leads Get Qualified Leads Ensure your staff can close the Deal easily Get Inbound leads Motivated … Read more
