Blog How Whomjad’s Free Driving Lessons Campaign Delivers Real B2B Business Value Introduction: Creative Business Growth Starts with Discipline In a crowded marketplace, bold ideas alone are not enough. Real business growth and campaign success require more than inspiration—they demand discipline, structured thinking, and a proven process for uncovering and acting on what your customers … Read more
Blog What B2B Can Learn from Burger King’s “Mouldy Whopper” Campaign What B2B Can Learn from Burger King’s “Mouldy Whopper” Campaign When Burger King revealed the “Mouldy Whopper”—a raw, unfiltered look at their product naturally decaying—the world paid attention. This was more than a marketing stunt. It was a strategic masterclass in understanding what matters … Read more
Blog Why to build your own AI Building an internal AI system gives insurers full control to tailor fraud detection to their unique data, processes, and regulatory needs. It leverages in-house expertise, ensures IP ownership, and enables rapid adaptation to new fraud patterns. With the flexibility to innovate, insurers can stay ahead of threats and … Read more
Blog Navigating Digital Transformation and Fraud Risk: How AI is Equipping Insurers to Win the Fight The digital shift in insurance brought significant improvements in customer engagement and operational efficiency. Online applications, self-service portals, and automated claims processes enabled insurers to meet evolving consumer expectations with speed and scale. For many policyholders, the ability to … Read more
Blog Real-World Critique of the “Ownership” Myth in Employee Engagement: Why Empowerment Without Structure Fails Marcel Schwantes’ assertion that employees quit because all they really want is encapsulated in the eight words: “I want to take ownership of my work.” While this soundbite may seem to capture the essence of employee dissatisfaction in micromanaged environments, … Read more
Blog Why David Finkel’s “Better Meetings Need Better Leaders” Falls Short—and How Lumen Business Culture Fills the Gaps David Finkel’s article, “Better Meetings Need Better Leaders,” highlights essential practices for effective meetings, focusing on punctuality, clear agendas, inclusivity, and staying aligned with objectives. While these principles are important, they present several challenges in practical implementation. … Read more
Blog HBR’s 4 Listening Skills vs. Lumen Cultivo’s High-Performance Culture: A Side-by-Side Comparison Introduction In leadership and organizational development circles, listening and culture often go hand in hand. Harvard Business Review’s (HBR) “4 Listening Skills Leaders Need to Master” takes a skill-centric approach to leadership, while Lumen Cultivo offers a values-driven methodology rooted in Judaeo-Christian … Read more
Blog Five Traits of Highly Effective Teams: How to Implement Them with Lumen Fusion Introduction In today’s fast-paced business world, the effectiveness of your team can be the difference between thriving and merely surviving. Highly effective teams drive innovation, boost productivity, and accelerate growth. According to Sarah Elk in her Forbes article, “The 5 Traits … Read more
Blog Introduction When it comes to buying CRM software, businesses often have two primary motivations: saving money and efficiency or being effective. While both approaches have their merits, they differ in their focus and objectives. The Saving Money and Efficiency approach is the overwhelmingly dominate one. It is understandable as it is easier to explain, … Read more
Organizational thickening poses a significant challenge as companies evolve, characterized by increased resistance to change and skepticism towards new data. This issue can severely impede a firm’s adaptability and innovation, affecting its competitive edge and operational efficiency.
